UMD‎ > ‎

Entrepreneurial Electronic Marketing

During my junior year of college, I took an Electronic Marketing course where I was charged with developing a new online business plan.  With a group of four other students, the idea of was born.  We recognized an opportunity in the current textbook market on our campus and developed our business from there.  Textbooks were either sold in brick and mortar stores or online through third parties. There was no avenue for peer-to-peer trading, buying, or selling of textbooks.  Inspired by the platform of, we developed the front-facing solution and a detailed business plan.  We focused on how we would market our service, why our service would succeed (competitive analysis), and short-term and long-term goals for our organization.  

Current marketing strategies were examined during the formulation of  We analyzed organic keywords and reciprocal links to improve search engine optimization and determined we would be most successful utilizing the long-tail approach.  A Google AdWords keyword/cost-per-click chart was displayed in our final product.  We focused on branding ourselves with the self-created logo and displayed it as our Twitter logo and Facebook profile picture.

As one can see, this course and project exposed me to a variety of online marketing strategies.  

Download a copy of our report below to learn more about this business idea and the skills I gained while compiling the business proposal.  
Lisa Foreman,
Aug 14, 2012, 9:40 AM